Client
By Mer is an Estonian jewellery brand that embodies a sustainable ethos. The products are crafted from carefully selected stones from the island of Saaremaa and utilise recycled silver and gold, underscoring the brand's commitment to circular and environmental responsibility.
Services
Brand Strategy
Brand Identity
Graphic Design
Art Direction
UX/UI Design
Scope of work
The company's founder asked me to elevate its brand presence. Our initial phase involved crafting a strong brand identity and a compelling logo. Drawing inspiration from the elegant and unique patterns found on the local bog stones featured in her jewellery, I infused these elements into the logo and subsequent brand collateral.
Subsequently, our collaboration shifted towards establishing a distinctive online storefront. This stage encompassed comprehensive market analysis, wireframing using Figma, and developing a structured Notion database to organise content. Leveraging Shopify as the platform of choice for website implementation, we encountered challenges particular to the Estonian market, notably in sourcing suitable third-party payment and logistical solutions. Overcoming these hurdles required customised integration of external software with the design, ensuring a fast and functional user experience across all devices.
Tools
Figma
Illustrator
Lightroom
InDesign
Shopify, HTML, CSS
Notion
