Client
Atacama Clothing was a high-end web store created by me and two partners in 2018. We focused on selling dead stock items from premium brands such as Moscot, Aspesi, Nudie Jeans, Monitaly, Trickers and Incotex.
Services
Brand Identity
Visual Design
Copywriting
Creative Direction
Scope of work
As a creative director, the objective was to create a strong concept and consistent branding for a premium shopping destination that also gave a feeling of belonging to a community of fellow slow fashion enthusiasts. Besides offering a selection of premium brands, we also wanted to educate and entertain our customers through storytelling. Instagram and weekly articles on relevant topics were an excellent medium for that. We designed the website using Shopify. One of the most memorable campaigns we shot was in Morocco, building on the story of deserts, adventures and exotic experiences.
