With a Swiss army knife-like skillset in user interface/content/graphic design, art direction, content management, and SoMe marketing, I’m always happy to support on multiple fronts.
I’ve helped build up the Dezeen Award-winning innovative start-up Aether Eyewear in the challenging audio eyewear market, reaching 2.5M accounts on Instagram with our first campaign and gaining marker recognition by Deezen, Wallpaper, Designboom, Ignant, Softer, Volumes & Minimalissimo.
Additionally, from another in-house design team, I have brought fresh creativity to Klar, an established company crafting highly customisable windows and doors, resulting in a 20% increase in monthly sales with new graphic materials.
My latest freelance client, JALG, just won a Red Dot Award for their minimalist TV stands. I’ve supported them with visual design, art direction, and content strategy.
Skills
Web Design, UX/UI design
Art Direction, Creative Direction
Graphic & Content Design
Brand & Identity
SoMe Marketing
Content Management & Copywriting
Photography
Working in a Product team with Agile sprints
User Research, A/B testing, User interviews, etc.
Design Sprints & workshops
Technical Proficiency
Figma
Adobe CC (Photoshop, Illustrator, Lightroom, InDesign, After Effects, Premiere Pro)
CMS tools (Dato CMS, Shopify, Wordpress, Elementor, WIX Studio, Framer)
AI tools
Sendgrid (email marketing)
Hootsuite (SoMe management system)
CSS, HTML and working with developers
How will I add value?
Friends say that in another life, I should have become a diplomate. My biggest strengths are handling different opinions and communicating, so bringing talented people together to work on the same goal comes naturally to me.
I think people come first. If they meet a platform/brand/website, it can’t just be beautiful; it has to add value to their lives and solve their problems.
I inspire my team to question more, read more, and learn more. If I don’t know something, I’ll read a book or article about it.
With a startup and freelance background, I know what it means to build something from scratch, but also how to manage stakeholders, processes and office “politics” that often want to take over good design initiatives.
I feel confident in presenting and selling ideas, doing pitch decks, retros, team demos, etc.
I can bring vision for any design: UX/UI, graphic, video, photography, SoMe, you name it.
I have a broad interest in the world, and being curious is my favourite trait, so I might be inspired by things like social movements, architecture, African art, political processes, wild nature, etc.
I can manage time like your grandpa’s watch - you want things done, I’ll get them done.
Recognition
Brand & Art Direction
Red Dot Design Award | Winner 2024
Deezen Awards | Public Vote Winner 2021
Deezen Awards | Wearable Design Shortlist 2021
Deezen Awards | Public Vote Winner 2021
Deezen Awards | Wearable Design Shortlist 2021
Photography & costume design
Oscars | International Feature Film Shortlist 2022
Golden Globe | Best Picture (Foreign) Nominee 2022
Cannes Film Festival | Grand Prix 2021
Golden Globe | Best Picture (Foreign) Nominee 2022
Cannes Film Festival | Grand Prix 2021