Aether

Client

Aether blends refined and minimalist eyewear design with innovative open-ear audio technology into beautiful products that enable you to curate your own personal ambience. Seamless connectivity lets you instantly access music collections or podcasts, and enjoy immaculate call clarity – leaving you free to focus on what’s in front of you.

Services

SoMe Management

Influencer Marketing

Content Design

Art Direction

Copywriting

Photography

Scope of work

I established a dynamic SoMe marketing strategy with a limited budget, enhancing brand awareness through art direction and strong storytelling. As the right hand of the creative director, I was able to work with graphic design, web design, brand strategy, art direction and photography.

By identifying trends and revenue-driving opportunities, we also cultivated partnerships with influential design magazines, content creators and concept stores. Through content creators alone, we reached 2.5 million accounts on Instagram, boosting awareness and sales. List of some of the magazines we worked with: Dezeen, Wallpaper, Designboom, Ignant, Softer Volumes & Minimalissimo.

In 2 years, growing the brand from 0 to collaborating with the world's
leading luxury concept stores like Antonioli in Milan.

Gaining market recognition through influential design magazines and winning the Deezen Award for brand design.

Tools

Adobe Creative Cloud

Meta Business Suite

Shopify

Podio

Planoly